Travis Rice

Creative Innovation Director

Union Boot Division is excited to announce Travis Rice as our Creative Innovation Director. A visionary in snowboarding and a relentless driver of progression, Travis brings unmatched experience, insight, and creativity to the Union Boot Division team. His influence has shaped the evolution of modern freeriding, and his commitment to performance, design, and innovation aligns perfectly with ourmission to redefine what snowboard boots can be.

Product Development

As Creative Innovation Director, Travis will play a hands-on role in product development—challenging norms, testing new ideas in the mountains, and helpingus build boots that meet the demands of the most advanced riders on the planet.With his leadership and feedback, we’re not just making snowboard boots—we’re building the future of snowboard footwear, from the backcountry to the boot pack and beyond.